General Manager/Vice President - Operations Marketing - Lighting Industry/Electric Products

- Identify & review market trends for fine tuning marketing strategies involved to drive sales growth.

- Deliver Growth Profitability & Margin via pricing & product management

- Conduct Cost Analysis, Price positioning & Price list preparation of all offers.

- Price management and Responsibility of Cost control and Margin

- Design quotation tool/software for quick & accurate offer to customers.

- Product Portfolio Management to achieve profitable sales.

- Conduct feasibility study, techno-commercial assessment of third party sourcing and its qualification

- Manage complete life cycle of the products. NPI, Launch, removal of product

- Design Marketing strategies, awareness events/seminars, road shows.

- Launch of new offers, promotions & campaigns through Field Marketing team.

- Prepare business cases and coordinate with LOB to bridge the gaps.

- Conduct market assessment (SWOT), competition intelligence and publish Annual Marketing report.

- Responsible for preparation of folders/packs for prescription, proximity, partners, contractors & EUs

- Drive key global and local initiatives with sales and end customer including trainings.

- Creating training modules to equip sales fight competition, Training & Competency development of internal Sales support staff,Proximity & Partner.

- Demand Generation - Create prescription tools to generate a preference for SEI products to realize higher sales and profitability.

- Work with sales team in setting up strategies and action plan for the region and segment

- Drive key global and local initiative with sales and end customer including trainings and Promotions at end customer

- Drive localization