General Manager - Sales & Marketing - Training Institute

Functional:

- Business Development

- Channel Management

- Corporate Communication

- Client Relationship Management

- Service Delivery

- Sales & Marketing

- Branding & Product Positioning

- Market Intelligence

- Team Management

Core Competencies:

Strategic Planning:

- Formulating business plans for the achievement of organizational objectives.

- Implementing systems for enhancing operational efficiency and increasing customer satisfaction.

Sales and Marketing:

- Leading Direct sales / Institutional sales and marketing operations and accountable for top line and bottom-line growth.

- Define and implement strategies for market penetration for new products as well as increasing the share of the existing products.

- Review & interpret the competition & market information to fine tune the marketing strategies and strengthen the brand image.

Relationship Management:

- Building and strengthening relationships with Key Franchisee, corporate clients, Business Partners for increasing the brand image of the new and existing products.

- Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach.

Sales Promotion:

- Designing & implementing marketing activities to enhancing brand awareness and visibility resulting in increased prescriptions & sales.

- Media planning and advertising to increase the top of the mind recall.

Team Management:

- Providing direction, motivation and training to the field sales team for ensuring

- Optimum performance.

- Responsible for recruiting, mentoring & training and forming a core sales & marketing Team.