General Manager - Sales & Marketing - Food/FMCG

You will be responsible for :

1. Researching the market to understand trends and consumer behaviour.

2. Build and implement marketing strategy which includes ATL and BTL activities for customer acquisition and retention.

3. Develop promotion plans to launch locally relevant product ideas and design competitive pricing.

4. Use customer feedback to realign marketing strategies to increase profitability.

5. Improve service levels and increase efficiency of the operations that can help provide best quality to the customer.

6. Manage the P/L and the city business unit. Prepare & analyse weekly/ monthly reports on city performance requirements help monitor demand forecast.

7. Ensure efficient use of assigned budgets and proper accounting for the funds used.

8. Coordinate with customer support team, digital marketing, logistics and manufacturing to help meet customer needs.

9. Contribute ideas to find solutions that improve delivery operations, packaging and quality of the product.

10. Work with good understanding of relevant laws, regulations and policies.

Required Core Skills :

- High levels of energy to execute and find creative solutions to various problems on daily basis.

- Strong leadership and communication skills to lead the team and work in alignment with the leadership team.

- Knowledge of the city and proficiency in local language is a must.

- Analytical skills to understand consumer behaviour, competitor activity and market trends. Budget and cost analysis experience required.

- Knowledgeable about principles, practices and techniques of marketing strategies

- Understanding quality requirements for the products and customer service.

- Experience running large scope projects with cross-over departments and large teams

- Proficiency in digital marketing skills

- 5-7 years of experience in FMCG / retail / telecom or any Food industry would be preferable.

Education :

- Graduate or and MBA

- SEO certification would be an added advantage