General Manager - Sales - FMCG

MBA with minimum 12 years of Experience in FMCG/Food Category

Key leadership traits expected from the role performer :

(1) Earn trust of others

(2) Ownership

(3) Deliver results

(4) Customer obsession

Key skills:

(1) Sales intensity

(2) Understanding of all key markets/regions/states pan-India.

- Candidates need to know northern and western regions in-depth, their peculiarities, challenges, culture, etc. 

- Candidates with strong expertise in southern states but not having exposure to northern and western states will not be preferred.

- People management is the key as the company plans to operate practically the entire field staff, excluding ABMs who will report to NSM, on third-party.

- This will require high level of monitoring, KPI setting and target accomplishments, understanding of analytics, comfort in scouting for new tech tools and solutions for improving field force effectiveness.

- We will look at candidates with experience in General Trade as this is the key impact area for the organisation to increase penetration and sales.

- S/he should be able to deal with ambiguities, be agile and should demonstrate enterprise and seize opportunities in light of aggressive media campaign the organization is driving.