General Manager - Retail Sellout

Roles and Responsibilities:

Sellout Management:

a). Target Planning in alignment with Product Manager @ Region / MR/GT Level Alignment with regional Teams.

b). Performance Monitoring : Target Achievement Trend, Growth Trend, CS DS Trend, Run rate.

c). Performance Gap Identification : Performance review with RTM/BTM, Focus categories, Weak Markets, Weak Accounts.

d). Action Planning : Special Drives to Improve Run rates, SEC Issue Resolution, Discussion with RSH/BM on identified Weak accounts.

e). Sales Programs Contest, Recognition Programs, Regional Initiatives Discussion with Retail Marketing team.

Operations:

SEC deployment - Productivity Norms ( BDN), Hiring - Retention Training, Incentives- tracking, Training Execution as per Guidelines.

Store Governance on Retail Investments.

Market Connect:

- Connect Partner Engagement, Sales Team Engagement, Team Motivation Drives.

- Rewards & Recognition programs for Regional Teams Sellout Enhancement.

Marketing Operations:

Store activations - New Ideas /Execution to generate Sellout n drive conversions, In store Visibility Innovations, Hotspots /Combo Displays / Local Innovations.

Digital Initiatives - Retailer.com

Focus Partner /Store : Marketing Initiatives to drive growth and CS

Trade Meets, NSO ISB GSB - budgets alignments with Marketing Team

Festival Budgets Planning & Monitoring, Coop Ads

Lead Management: Monitoring & maximize conversions of Leads generated through Digital campaigns.

Desired Candidate Profile

- Should have 15+ years of relevant experience.

- Customer centric approach

- Monitor sell out excellence and Drive business with retailers

- Take initiative and thrive for excellence and exceeding expectation despite of challenges

- Entrepreneurial spirit and go the extra mile

- Able to handle complexity and work in multi-tasking environment

- Numbers and analytical skills