General Manager - Ready To Eat Food Business

General Manager - Ready to Eat

ROLE DESCRIPTION : 

- The General Manager will be In charge of the Ready to Eat Food business.

- He will be responsible to build the new Ready to Eat business, creating an identity and gaining market share in the Modern Trade and General Trade space.

- The role requires a self-motivated individual, who is an out of the box thinker with the ability to create a business plan and then ensure execution of the same.

- The individual will be responsible for building a robust foundation for a new business and come with an entrepreneurial mindset

KEY RESPONSIBILITIES :

1. Strategic Planning

- Setting up new business: To set up new business initiative for Ready to Eat, launching and scaling new Ready to Eat brands.

- Develop an integrated business plan defining long term & short term objectives.

- Create a Go-to-market strategy.

2. Profit Centre Operations :

- Ownership of the Profit & Loss of the Business Unit

- Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve business goals.

- Conduct competitor analysis by keeping abreast of market trends to achieve market share.

- Ensure top line growth whilst ensuring healthy bottom line by keeping control on operation expenses

- Evaluate budgets periodically including manpower planning initiatives & ensure adherence to it.

3. Sales And Marketing :

- Define products, SKU's, price positioning and channels for launch in India

- Establish a multi-channel distribution network

- Ensure smooth execution of the Go-to-market strategy

- Managing Sales operations with a focus on bottom line

- Work closely with the Marketing & Product team for innovation to drive sales volumes

- Timely & smooth launch of new products in the range

- Identifying new streams of business to achieve repeat/referral business

- Provide direction to execute promotions/launches in sync with regional characteristics.

- Develop and retain excellent winning team.

5. Competitor Analysis :

- Analyze the internal & Competitors data & provide suggestions to BU Heads.

- To provide market information and feedback on competitor schemes & offerings to the Business.

- Collect data from market about market share, industry growth and competitor's activities and share with the Business.

4. Problem Solving :

- Over the years develop an expertise in root cause analysis and thereby solve day to day as well as critical business problems.

5. Team Building :

- Recruit onboard, train and deploy a Sales Team for executing the business plan.

- Lead and mentor a high performance team which can eventually be self-sustained profit centres

EDUCATION & QUALIFICATIONS :

- MBA or PGDM from B. School Minimum 10 - 15 years of work experience in leadership capacity in FMCG, preferably in Ready to Eat food category

- Should have a good level of written and oral communication skills.