General Manager - Media Planning & Analysis - FMCG

General Manager - Media Planning & Analysis

Media Buying and Agency Management :

- Managing agency relationships to ensure deliverable are met

- Briefing, setting campaign objectives, media planning and buying

- Benchmarking and negotiation

- Competitive scanning and reporting

- Work with media vendors to negotiate rates

- Should have good understanding of channels rates, CPRP, reach etc.

Driving Strategic Direction :

- Use of consumer insights to deliver marketing value in communication planning

- A data-based and analytical approach to defining key market communication strategies

Innovation :

- Substantial experience in emerging media like mobile marketing, online media, social media etc.

- Exploring and suggesting media innovations in various channels including TV, Radio, Print, O/D, Online, Social, Events, Conferences etc.

Internal Stakeholder Management :

- Work closely with various category teams to deliver on brand and marketing objectives

- Bringing to the table opportunities in line with campaign objectives

- Ensuring and constantly monitoring the business landscape through key metrics. Provide inputs for prioritizing markets, target segments and media vehicle selection.