General Manager - Marketing - Telecom

Accountabilities indicate your primary responsibilities :

- Brand

- Revenue

- CLM & Pricing

- Value added service (Data & Non Data) & Roaming

- Acquisition

- Consumer insight & Business planning :

Key Performance Indicators :

(Key Performance Indicators are the measurement parameters and target which define your accountabilities and responsibilities.

- Brand track index, brand imagery and visibility in the market, retail visibility and trade management.

- Managing, Net and Gross revenue targets high focus on EBIDTA

- Maintain healthy customer life cycle in terms of retention, usage & revenue enhancement, offer competitive pricing to subs in line with competition, maintaining rate per minute and ARPU

- Offer innovative VAS for subscribers, benchmarking with industry in terms of GR to VAS ratio and usage and penetration levels, Leverage 3G, Offer seamless roaming experience to National & International subs.

- Achieving quality gross adds with the help of sales for prepaid and postpaid business.

- Get insights from research and dipsticks to know market forces, Plan business actionable and forecast on basis trends and analytics.