jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
16/01 Ajay
Research Associate & IT Executive at ACH Management Consultant Pvt Ltd

Views:13730 Applications:867 Rec. Actions:Recruiter Actions:126

General Manager - Marketing - Skin Care/Personal Care (12-22 yrs)

Anywhere in India/Multiple Locations Job Code: 882667

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

- Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.

- Regularly collects and analyses competitor information through market intelligence and other sources.

- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.

- Develops market entry strategy for previously untapped geographies based on market intelligence.

- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.

- Develops standardised Systems and Processes to enhance performance and remove redundancies.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensure timely PMS implementation adhering to specified procedures.

- Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.

- Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.

- 12+ Years of work experience.

- 3 to 4 Years experience with Skin Care category.

- Want someone from mass product portfoli

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.