General Manager - Marketing - Retail

PURPOSE OF THE ROLE :

To drive marketing strategies across malls and to ensure the communication, initiatives and creatives are in line with the marketing strategy

KEY RESPONSIBILITIES :

1. Lead all creative and campaign development across 17 malls

2. Campaigns include: Brand Campaigns, Mall eventing campaigns, Live experiences & Loyalty/app campaigns

3. Custodian of all Brand Guidelines across the portfolio.

4. Work with CMO & Head Marketing Ops in defining mall positioning across the 14 cities.

5. Work with the digital team in synergising online curation of ideas.

6. Work with vertical heads to chalk out a coherent creative strategy across advertising, in the mall and Digital.

7. Help with the ideation of concepts & ideas for in-mall activations.

8. Heads Consumer research & insights

SKILLS & COMPETENCIES :

- Strong analytical abilities.

- Excellent communication, collaboration and delegation skills.

- Timeline management

- a creative bent and an eye for detail

- Retail brands exposure

JOB CONDITIONS - Office Environment