General Manager - Marketing - Real Estate Tech Startup

As a General Manager - Marketing, You will be overseeing and executing a comprehensive marketing strategy that encompasses digital marketing, content marketing, traditional marketing, and marketing automation.

What you need to do:

Digital Marketing:

- Managing a small inhouse team and the marketing agency relationships

- Developing digital marketing strategies to drive online visibility, traffic, and lead generation.

- Conceptualizing performance marketing campaigns, including PPC, SEO, and display advertising, to optimize ROI.

- Utilizing data-driven insights to continuously improve and optimize digital marketing spends.

Content Marketing:

- Leading content marketing initiatives, including the creation of success stories, case studies, and

engaging content that resonates with the target audience.

- Developing and maintaining a content calendar to ensure consistent messaging across various platforms.

- Collaborating with internal teams to gather information and insights for content creation.

Social Media Management:

- Building and managing the brand presence on social media platforms, creating engaging and

shareable content.

- Monitoring social media trends and industry news to identify opportunities for brand promotion.

- Driving community engagement

Branding & PR:

- Overseeing public relations efforts, including press releases, media relations, and reputation

management.

- Planning and executing events, activations, and campaigns in various centers to enhance brand

visibility.

Marketing Automation:

- Implementing and optimizing marketing automation tools to streamline lead generation, capture,

nurturing, and conversion processes.

- Analyzing data and metrics to assess the effectiveness of marketing automation campaigns.

- Working closely with the sales team to align marketing automation efforts with overall business goals.

What you need to have:

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

- Proven experience in a similar marketing leadership role, ideally in the real estate or services industry.

- In-depth knowledge of digital marketing, content marketing, traditional marketing, and marketing

automation.

- Strong analytical skills with the ability to interpret data and trends to drive marketing strategies.

- Excellent communication and leadership skills, with the ability to collaborate effectively across

departments.

- Familiarity with the latest marketing technologies and trends.