General Manager - Marketing - Offices Business

General Manager - Marketing for Offices business

Role & Responsibilities:

- Responsible for implementation of marketing strategies & execution for Offices Business.

- Lead Content creative - planning, creation (self-ownership) and production (in partnership with agencies) for Brand and project Videos/Social Media/ LED Screens /Elevators Displays/Events

- Own Creative & Content Conceptualization, Execution with Agencies

- Event planning Coordination with central and local agencies (open to frequent travel will be a prerequisite)

- Own Events agenda & calendar

- Design Collaterals in line with Office business portfolios

- Roll out on-line / social media initiatives

- Industry focused Market research and Data analytics to support Leasing

- Track competition and Market dynamics to know the current / future trends in the industry.

- Internal & External Communications thru' different Channel of Communication

- Showcasing USPs of Offices in terms of its beliefs, best practices, customer experience, future vison etc.

- Liaison with the advertising agency to conceptualize brand positioning & execution

- Organizing new Project Launch events, CEO meets, Safety Conference, IPC meets etc.

- Participate in external events / industry forums & maintain healthy relationships with various stakeholders.

Qualifications & experience:

- MBA with specialisation Sales & Marketing

- 15 - 18 years relevant experience in B2B Marketing

Personal Traits & Competencies:

- Creative & Innovative

- Customer & Market Centric

- Re-search & Analytical

- New-age Technology savy

- Strategic thinking

- Eye for details

- Systems & Process oriented

- Communication & Coordination

- Presentation Skills

- Interpersonal skills

- Team Player

- Positive attitude