General Manager - Marketing - Office Rental Business

Job Responsibilities

- Responsible for the creation, development and implementation of the overall strategic marketing direction of the rental business offices

- Responsible for developing and implementing corporate intensification strategies. Promote platform program opportunities to corporate companies, securing offers to enhance programming.

- Create annual marketing budgets, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, initiatives and brand messaging in order to achieve center objectives.

- Responsible for monthly forecasting and maximizing marketing budgets by analyzing ROI.

- Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial, leasing, sales, overage rent and market share.

- Coordinate rental office space visual merchandising, signage and advertising programs.

- Maintain effective media relations by fielding media calls and preparing responses.

- Focus on exponentially driving growth of our social media channels, including social media, as well as an increase in data collection.

Job Requirements

- At least 12 years in Marketing, with strong knowledge of Marketing analytics & Digital Marketing.

- Previous experience in Rental Business Office is preferred.

- Understanding of rental business merchandising and leasing.

- Strong communication, sales and time management skills.

- Moderate level of Word and Excel skills.