General Manager - Marketing - Food/FMCG Division

Job Description:

Manage the Marketing activities to ensure achievement of set objectives and with aim to see individual Brands gaining leadership in their respective areas.

JOB PROFILE:

1. Plan & develop systems & procedures to improve the operating quality & efficiency of the department.

2. Design & implement the Annual Brand Marketing Plans to achieve the qualitative & quantitative marketing objectives.

3. Need based Market Research in Co-ordination with external Agencies.

4. Identifying new products for launch.

5. User friendly & market acceptable packaging in co-ordination with concerned departments.

6. Provide inputs for strategic Pricing of all assigned products.

7. Advertising and sales promotion to achieve the desired brand personality/identity.

8. Monitoring and reviewing of all products performance against Budget.

9. Guiding & motivating the Brand Team.

KEY ACCOUNTABILITIES:

1. Brand building of assigned products.

2. Bottom line of the assigned products (Pricing).

3. Identification of new products within specified segments.

4. Training & coaching team members.

Keywords: Marketing/BTL/ATL

Industry: Food/ FMCG