General Manager - Marketing - FMCG/Telecom

Designation : GM - Marketing

Experience : 10 to 15 Years

Location : Mumbai

Job Description :

- Develop trade promotion modules to convert business from/at wholesalers, distributors and retailers

- Brand and Category Management: working with brand manager (planogram, promotion, merchandizing, communication ) for Merchants (All types)

- Design End user activation program backed by research and implement them across

- Launch, Connect and Conversion modules for all trade partners involving end users including loyalty programs

- Development and execution of trade / consumer promotions including POS/mPOS development

- Recommend and develop local market promotions to promote sales

- Flawlessly execute launches to gain maximum distribution with optimum brand visibility. Participate in relevant trade exhibition to gain mileage.

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets

- Work to develop trade communications - traditional and digital

Desired profile of the candidate :

- 9 -10 years- experience in FMCG, Telecom marketing of which 3 years in Trade marketing

- Experience in Payment Solution industry would be an added advantage

- Should be from A rank B School

- Should be non-averse to travelling