General Manager - Marketing - FMCG/Personal Care

Drives the formulation of marketing strategy.

Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.

Strategies on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

Overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension