General Manager - Marketing - FMCG/Food

Location : Mumbai

Role : General Manager - Marketing

JOB PURPOSE :

- To build business plans from the perspective of core constituents: the customer, the channel or the consumer.

- The GM - Marketing would be a business driver who would critically assess constituents- needs, the competitive environment and the company's own competencies.

- He would be a champion of the company's brand value and play a pivotal role in leveraging this to the highest advantage.

- He would possess both functional expertise as well as a broad and disciplined business perspective.

- Fundamentally, he would help discover new channels, products and services that fuel growth and differentiate their company in the marketplace.

- CO-ORDINATES WITH All Department Heads of relative functions.

PRINCIPAL JOB RESPONSIBILITIES :

- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.

- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels

- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs

- Be the visible voice and advocate for the end user within the organization.

- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.

- Lead transformation of the company from a product-driven company to an end-user, consumer driven company with emphasis on superior quality in both products and services

- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities

CANDIDATE SPECIFICATION :

Professional Competencies and Skills for the Position :

- Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.

- A history of successful brand management and equity building with success in driving results and delivering return on investment to the company.

- The ability to develop strategy from in-depth analysis through consumer insights and expertise in new product development with strong marketing skills.

- Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all marketing channels and platforms.

- The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.

Personal Competencies :

- Excellent leadership and influencing skills to be able to drive consensus.

- He must be able to visualize, articulate and execute future direction with a strategic perspective.

- He must be adaptable to an environment that does not speak marketing as the primary language. He must have the ability to convey marketing strategies to ensure buy-in from different operating organizations and from the corporate culture, as a whole. He must also be willing to learn the new organization and truly be a student of its business.

- Operating from a basis of shared respect and knowledge will yield more productive working relationships with peers and colleagues.

- He should be a strong and visible leader who is resilient and flexible, yet exudes tremendous conviction in his ideas and programs. More importantly, he must be willing to listen and lead his team to fruitful results.

QUALIFICATION : MBA / PG in Marketing