General Manager - Marketing - FMCG/FMCD/Consumer Electrical Category

Role & responsibilities:

- Responsible for conceptualizing and executing plans in order to deliver the short term and long-term business objectives - sales, market share, profitability and brand health . Developing and maintaining a healthy new product pipeline, overseeing product development and design, launching new products, leading market research, advertising/communication development, influencing pricing strategies, driving and monitoring sales performance .

- Analyze consumer needs, current market trends and segment the market for a planned foray into NPD/growth. Be deeply involved in the design and development/profitability of the NPDs.

- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning and product launch.

- Analyze primary & secondary sales data & project trends.

- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans.

- Develop, implement, and maintain production timelines across multiple departments and drive S&OP for the category.

- Collaborate with advertising, digital, media buying & on-ground implementation agencies.

Preferred candidate profile:

- Candidate must be PGDBM / MBA form a Top 20 B-School

- Candidate must have at least 8 to 10 years experience post qualification with proven experience overseeing all elements of the product development lifecycle & brand / category management role.

- Must have thorough understanding of consumers and customers, in-depth knowledge of brand history, consumer segmentation, innovation/NPD launches, product depth, packaging, manufacturing and product costs, an in-depth knowledge of core marketing principles and processes, strong financial acumen, executional rigour and the ability to deliver through extended teams.

Perks and benefits:

Approximately Rs.50 - 60L p.a

Location : Kolkata