General Manager - Marketing - FMCG

Company : FMCG [Personal care, foods, OTC]

Location : Mumbai

Max Budge t-42-45 LPA

GM Marketing role

Job Description :

- Take charge of Portfolio Plans and Drive it

- Long Term Growth plan with Marketing Head

- Work closely with Business Head, Regional Business Managers and provide full support towards the achievement of B2C Business objectives / Volumes

- Enrich Brand Communications of each Brand along with the respective Brand person

- Deal with Agencies to make sure the work is in as per timelines

- Look after Media Planning and Buying under the guidance of Head Marketing

- Look after one of a Key Product Category

- Guide, and train the existing team on day to day work as well as Brand Plans

a. Fine tune Strategic Brand Vision & Brand Core for the assigned brand

b. Help Develop & Execute Yearly Marketing Plan to deliver on Business Objectives in alignment with Brand Vision & Brand Core

- Strengthen Brand Parameters by smart utilization of Marketing Mix striking balance between Business objectives and Brand Objectives

a. Being Creative in developing Brand Communication both in various ATL (TV, Radio, OOH, DIGITAL), Consumer Promotions

b. Drive ROI on marketing investments by constantly measuring and evaluating spends