Rectab Consulting's client is a leading name in FMCD and one of India's favorite brand is looking for General Manager marketing to be based in Andheri, Mumbai. Deliverables: 1. Identify, develop &amp; evaluate marketing strategy, based on establishment objectives, market characteristics, cost and mark-up factors, 2. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit - loss projections. 3. Formulate, direct, &amp; coordinate marketing activities along with advertising agencies 4. Handle appropriate media selection for advertising new product launch campaigns. 5. Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment. 6. Focus on multiple channels for marketing including new media/ social media (Digital) etc. 7. Manage the brand communication and product strategy efficiently. 8. Organize promotional events within budgetary allocations. 9. Prepare Competition Analysis, Sub-Brand Wise Marketing Spend Analysis, Scope of launch of new products &amp; designing pricing strategy 10. Guiding &amp; mentoring the team

Mumbai

General Manager - Marketing - FMCD 

General Manager - Marketing - FMCD  ,Job Description for General Manager - Marketing - FMCD  in RecTab Consulting in  Mumbai for (11-14) years of experience. Apply Now!

Job Description for General Manager - Marketing - FMCD  in RecTab Consulting in  Mumbai for (11-14) years of experience. Apply Now!