General Manager - Marketing - Education/Aviation Sector

We are hiring for the Position of GM Marketing for our client in the Education/Aviation Sector based out in Gurugram, Haryana.

JOB ROLE :

- Experience in running Performance Campaigns - CPC, CPL, etc through Google, FB, Affiliates etc

- Should have excellent experience in generating quality leads for driving business.

- Min 10 years into exclusive Digital Performance Campaigns

- Should have formulated and implemented Digital Campaigns PAN India.

- Must be very good at Digital Content creation

- Experience in SEO, SMO etc

- Reputation Management on social media platforms - FB, Glassdoor, Mouthshut etc

- Google Adwords and Analytics

- AVs and Tele movies

- Design & implement PAN India ATL Strategy -Outdoor, Print, Hoardings, Radio & TV

- Must have excellent understanding of aesthetics & creatives in releasing Print ads

- Must have good exposure of releasing Radio / TV Ads

- Must have good exposure in developing and updating of all promotional material, including sales aids, brochures, posters, standies, signages etc

- Run BTL Campaigns

- Vendor Negotiations

- Ensuring good quality of all branding material as per specifications.

- Manage Creative, Digital & PR Agencies etc

- Monitor competition activity and design appropriate strategy

- Must have good analytical skills

- Must have excellent communication skills

Education - MBA - Marketing / Advertising / Mass Communication from a reputed Institute & working in reputed organizations.