General Manager - Marketing - Crop Nutrition

Job description :

JOB SUMMARY - PURPOSE

The purpose of the role is to lead the India digital transformation strategy for Marketing and E-Commerce. Develop & execute the India marketing plan for all company products with the Brand strategy. Lead the E-commerce business for company, build and grow this as a strong platform for all company products by working in close coordination with the e-commerce platform owners and company Sales leadership and create differentiated strategy/plan for range of new specialty products which are to be launched in India.

KEY RESPONSIBILITIES & DUTIES :

- Develop & execute marketing plan/Budget for all products in line with India Business plans, including measures to evaluate the efficacy of marketing activities.

- Lead the E-commerce business for company, build and grow this as a strong platform for all Company products by working in close coordination with the e-commerce platform owners and Company Sales leadership

- Develop a differentiated strategy and plan for range of new specialty products which are to be launched in India

- Work on the positioning strategy of company and the products focusing on company brand equity and brand relevance

EXPERIENCE YEARS & TYPE 10 -12 Years of Relevant

KNOWLEDGE, SKILLS, ABILITIES :

- E commerce and Digital marketing experience required

- Experience of new product launch

- Good communication and presentation skills

- High on energy willing to travel extensively to sales locations and work at the ground level with sales team Organized, self-motivated and self directed

About Company: Company is a Fortune 500 Company dedicated to providing global crop nutrition

Industry: fertilizers