General Manager - Marketing - Consumer Durable

MBA, 12-15 years- experience, 35-38 years' of age

Luxury experience preferred

- Drive marketing strategy & revenue maximization through client sponsored events, internal events, selling of signages etc

- Implement advertising, branding & PR strategy to increase consumption & footfalls

- Annual marketing budget on revenue & expense projections

- Drive customer & retailer satisfaction surveys, communicate results to teams, take corrective actions to enhance customers & retailers experience

- Strive to achieve world-class d- cor using renowned artists /designers /visualizers from across the country at a limited cost to deliver visually-astounding installations

- Create unique properties like Art program, large scale music events, top international artists & effectively implement; Alliances & Partnerships for curating events with 3rd parties

- Assess technical & commercial feasibility and finalize various agencies (events, creative)

- Maintain favorable brand image by adequate media coverage at regular intervals

- All Digital Marketing initiatives; Website, Social Media, Digital Online & Onground events

- Content marketing though bloggers & influencers, social media handles

- Work closely with Creative, Advertising, Public Relations, Market Research, Event Management agencies, print & electronic media, Retailers, Corporates, government, etc

- Good exposure to creative, branding & promotions, PR, media, large scale event management, Digital Marketing, pricing, budgeting

- Luxury or bridge to luxury in retail or hospitality preferred