08/02 Rahul Atri
Consultant at ProEdge

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Head - Marketing & Communication - Real Estate (12-18 yrs) Premium

Noida Job Code: 662778

Our client is a nationally reputed real estate developer with a successful track record of quality deliveries.

Reporting to: Chief Sales & Marketing Officer

- Design and execute an organizational branding strategy and project level marketing plans

- Drive planning, budgeting and monitoring of ATL, BTL/Digital marketing spends

- Institute decision frameworks to optimize marketing spends and maximize ROI

- Drive creation of marketing and promotional materials in line with the marketing objective

- Create company literature and other forms of communication.

- Conceptualize, Design and launch marketing campaigns

- Creating an opportunity for collaborative marketing and event tie-ups

- Supervising External and internal communication with stakeholders

- Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content

- Identify, develop and execute communications strategy for key media contacts and customer references.

- Conduct extensive media outreach and Initiate PR relations with Press and magazine

- A coordinate conference, trade shows, and press interviews.

- Conceptualizing, planning and implementing a comprehensive Marketing strategy to support Sales and Business development.

- Developing Communications Budget & implementation.

- Planning and execution of domestic and international marketing initiatives.

- Negotiate contracts with marketing partners to manage product promotion.

- Strategize Media planning of various media vehicles

- Agency recruitment and media briefing Background

- Post Graduate from a top MBA institution

- Preferably with an FMCG or Consumer Durables background

- Minimum 10 years of experience in core marketing

- A self-driven person with high level of enthusiasm
Salary Offered - 20-25 LPA

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