General Manager - Marketing/Category Head - FMCG

As the Category Lead you will play a pivotal role in leading, developing and executing marketing strategies to drive brand awareness, engagement, and loyalty.

Responsibilities

1. Develop and execute integrated marketing campaigns aimed at achieving brand objectives and enhancing consumer engagement.

2. Formulate and implement digital media strategies across various platforms to effectively reach and engage target audiences, with a focus on optimizing campaign performance through data-driven insights.

3. Identify, establish, and nurture relationships with relevant influencers and brand ambassadors to leverage their reach and credibility in promoting the brand's message and products.

4. Create comprehensive marketing programs encompassing various channels such as advertising, promotions, events, and sponsorships, ensuring alignment with brand positioning and overarching business goals.

5. Lead the ideation and creation of brand communication materials, including advertising campaigns, social media content, and public relations initiatives, maintaining consistency in messaging and brand voice across all touchpoints.

6. Develop and implement strategies to cultivate and strengthen brand equity and consumer loyalty, utilizing innovative approaches to connect with consumers and deliver memorable brand experiences.