General Manager - Marketing - Building Materials

- A Market and a brand leader in the Building Materials Category is looking to hire a General Manager Marketing to be based in Hyderabad their corporate headquarters.

- Ideal candidates would be some one who comes from FMCG, Consumer Durable Industry or Telecom with wide exposure in ATL, BTL, handling agencies, having exposure to Digital Marketing and PR. This is a senior role who will be groomed to take over the Head Marketing role in 3 years. Diversity candidates need only apply.

Key Responsibilities: 

- Strategizing marketing and communication initiatives to enhance brand salience, improve brand equity and new product launch. 

- 3600 brand promotion with ATL and BTL campaigns. 

- Staying abreast of the best trends/practices in Branding / Digital through social media and industry benchmarking.

 - Product & Employer Branding with the internal and external stakeholders.

ACCOUNTABILITIES (Key Responsibilities) : 

- As a strategic lead, manage and deliver the organization's media and PR strategy.

 - Support Sales Strategy by enhancing the Brand Equity. 

- Ensure Branding spends as per the budget. 

- Develop and implement a Digital Strategy.

JOB COMPETENCIES : 

Technical/ Functional Skills: 

1. Strong understanding of Strategy / Marketing communication & digital marketing. 

2. Analytical Skills 

3. Leadership Skills and People Management.

Behavioural Skills: 

1. Excellent interpersonal skills with proven ability to work collaboratively.

 2. Able to find pragmatic solutions, seek improvements, and adapt to changing situations. 

3. Ability to multi-task and work in a fast-paced environment.