General Manager - Marketing - Building Material

General Manager Marketing with a leading Building Material Company

Responsibilities :

- Impactful Launch & Grow Market share for new business.

- Work and execute the AOPs within the defined budgets.

- Develop and lead strategic initiatives within the group marketing team.

- Focus on lead generation activities to drive customer acquisition.

- Planning and execution of marketing programs. Competitive analysis, customer segment selection, market penetration plans and product positioning (cross selling and up selling).

- Directing entire brand architecture & strategy - brand positioning for Go-to-market strategy.

- Conceptualize, launch and successfully establish the new brand.

- Driving Media planning and strategy which also includes buying across online and offline mediums like Print, Radio, TV Cinema, Out of Home, and trade Magazines.

- Develop effective B2C and B2B marketing initiatives including brand promotions, marketing campaigns, exhibitions& trade events, industry partnerships, and loyalty programs for Domestic market.

- Conceptualizing and executing participation at Exhibitions, symposiums, trade fairs in the Domestic markets.

- Develop short and long-term strategic plans including annual marketing plans, media, promotion and innovation strategy with budget responsibility.

- Formulate, track & maintain marketing plan for ATL, BTL & Digital initiatives.

- Supervise entire marketing communication activities in coordination with Creative, Media, PR, Research, Digital, Event/BTL Design, Production Agencies.

Desired Skill Set :

1. Excellent Product Branding Skills to promote products to target market.

2. Solid Presentation & communication skills & creative thinker.

3. Strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers.

4. Grip on Excel, PPT making and data analysis.

5. Team player with leadership skill.