General Manager - Marketing/Brand Building - Education Sector

About our Client:

Our client is the leading player in vocational training in the education sector, having long drawn presence in hospitality and travel sectors.

Role:

The role reports into the founders of the organisation and would be responsible for:

- Designing & implementing a PAN India Outdoor strategy for Print, Hoardings, Radio & TV

- Understanding and helping the team build aesthetics & creatives in releasing Print ads

- Understanding of media buying and media planning for Radio/TV Ads

- Building a deep sense of targeted outdoor marketing and looking at updating of all promotional material, including sales aids, brochures, posters, signages etc.

About the Candidate:

The candidate must have:

- An experience of 8-12 years with known brands

- Good knowledge of media buying and planning

- Experience in building ATL campaigns