General Manager - Marketing - Beverages/FMCG

General Manager - Marketing - FMCG (12-15 yrs)

This position of GM - Marketing is for our Rs.1850 Crores FMCG Client Who are Poised to Launch Beverage Soon. Our Clients had acquired Beverages company and setting up a state of Plant Soon in Gujarat and one In South.

Candidates Requirement:

To be considered for this position you will currently from a Reputed hardcore FMCG company with Min 12-15 Years of Experience, currently in GM/DGM or Sr .Marketing Manager position working in a Marketing Management position within an FMCG or branded consumer product environment.

There are two positions - One for their New Beverages Division & Other OTC Division

Reporting Directly to the Group CEO - Marketing.. This position will lead the strategy development and execution for Food and Beverages Products Range.

- This role will contribute to driving and shaping the short and long term brand and innovation strategy. This will include developing and implementing positioning strategy, communications strategy and innovation - filling the innovation pipeline by driving ideation, conceptualization and activation in market of approved innovation.

- The GM Marketing will work closely with both internal teams and external agencies in the areas of product development, BTL/ATL activity, advertising / communication development, media planning and research.

You will be able to demonstrate proven experience in the following:

- PG/Diploma Degree qualifications in marketing from a Good B-School

- Significant Hardcore FMCG or brand consumer goods experience working within a large organisations;

- Strong brand management experience including developing ATL/BTL communications and /or successful innovation

- Proven project management experience with strong commercial acumen

- Solid exposure to managing budgets and P&L's

- A strong understanding of sales and Trade marketing

- The passion and tenacity to drive genuine business growth for this key focus area of the business.

What's in it for you:

Join a passionate and motivated team with a desire to continue to build the New foods & Beverages .

- Have the autonomy to manage and shape the strategy and Build the brand, with significant investment and minimal management layers.

- This is an opportunity for you to showcase your Marketing capabilities within an organisation that prides itself on brand reputation.

Willing to Relocate to Kolkata- then apply. Only those with Hardcore FMCG experience need apply. Those now in Liquor company but has Previous FMCG Experience can also apply