General Manager - Marketing - Auto OEM

We have an opening with one of our leading Auto OEM Company for the position of General Manager-Marketing.

Job Credentials are as follows :

The GM- Mktg. will provide operational direction and leadership to the entire marketing team comprising of vertical heads and their respective team.

Developing marketing strategy covering Brand building.

Closely work and guide the respective ad agencies to design communication strategy & promotional material.

Innovate, implement, & monitor execution of ATL & BTL activities to generate business, covering each channel of business namely, counter, outdoor, reference and data bank.

Develop Digital marketing communication, as a new initiative. Also be responsible for continuously enhancing level of communication

Marketing budget planning & control suiting to business needs in most cost effective manner.

Guide the team to develop effective sales tools like Flip charts, Brouchers, sales AVs in line with product/sales strategy.

Develop PR strategy covering all possible mediums.

The candidate will also extensively work with and align with peer functions such as Sales, Service & Product planning functions to align with overall strategy of the organization.

Will have prior demonstrated experience in leading the marketing function preferably in an automobile company either as no. 1 or no. 2. Or can be from an intensively distribution, retail, service oriented industry.

Strong preference will be for candidates from the 4 wheeler commercial vehicle industry.

Preferably should have some years of field sales experience with an understanding of ground level realities in a company that has several hundred touch points to customers on a country-wide basis.

Will be an excellent relationship driven individual with a high degree of influencing skills right from peer function ( sales, service) relationship to ad & PR agency .

Will have experience in achieving considerable success in building a brand in a previous marketing leadership avatar especially in a competitive environment.

An inspiring leader who will not shirk away from a - roll-up sleeve- approach with a minimum of 15 years experience of which the last 3-5 years should have been in a leadership role.

Qualification : B.Tech/BE Mechanical

Reporting - President Sales, Marketing & After sales.

For more queries share your resume or can call on -011-40888471 /9643613803

Maulsiri