General Manager - International Marketing - Auto/Farm/Consumer Electronics

Scope / Job dimensions :

- Heading Marketing function of International Operations

- Preparing marketing strategy and calendar

- Handling end-to-end product launches and brand campaigns

- Ensuring consistent momentum on communication and branding related activities

- Engagement with Marketing Leads of Country/ Subsidiaries companies in International Locations

- Building marketing department into a Center of Excellence (COE) - Curation of Dashboards for lead programs and campaigns

- Establish a strong digital footprint for the Organization

- Mentoring distributor marketing teams

- Ensure proper implementation of Organization's corporate identity through local offices and employees present in field

- Driving customer retention by conceptualizing - Loyalty Program- and creation of relevant ecosystem(s)

Knowledge / Experience / Skills:

Qualifications : Graduate with MBA in Marketing / International Marketing

Knowledge (Specialized, Technical or Professional) : Marketing domain knowledge, Digital marketing, Technical Knowledge on products, International marketing, Brand management

Skills : Selling Skills, Negotiation skills, Communication, Interpersonal skills, Strong planning and execution skills, Business Acumen, Inter-cultural Sensitivity, Ability to lead team

Functional competencies :

- International marketing

- Digital marketing

- Global brand building

- Strategizing and seizing opportunities

- Relationship building

- System and process orientation

- Global agility