- Design and execute compelling account based B2B marketing strategy to communicate brand's differentiated proposition and drive customer loyalty and premium. - Build strong relationship and network with strategic accounts to develop deep understanding of their current & emerging needs & wants to identify and capture value creation opportunities. - Research customers and customer's customer path to purchase to isolate sharp insights. Leverage validated insights to drive the desired behaviour shift through effective marketing campaigns. - Identify and develop strategic B2B engagement touch points/ contact points to showcase brand's value proposition and innovative solutions to reinforce expertise and empathy. - Create superior and immersive customer experience through high quality and consistent branding both online and off line to build brand imagery and customer loyalty. Build a mobile first digital communication strategy to drive ease of customer engagement. - Collaborate and forge strong relationship with cross functional teams to create effective and optimized marketing programs designed to support the annual business plan. - Influence creative agencies to transform the quality and sophistication of the branding, communication & customer engagement programs. - Measure effectiveness through NPS, volume growth, new account acquisition and price premium and incorporate learning to augment planning and execution. - Benchmark our performance and process within and outside own industry to map gaps in CX and identify routes to bridge them effectively.

Mumbai

General Manager - Institutional/Projects & Government Sales - Cement Business 

General Manager - Institutional/Projects & Government Sales - Cement Business  ,Job Description for General Manager - Institutional/Projects & Government Sales - Cement Business  in Vrinda Global in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for General Manager - Institutional/Projects & Government Sales - Cement Business  in Vrinda Global in  Mumbai for (10-15) years of experience. Apply Now!