General Manager - Insights - Food & Restaurant

General Manager - Strategic Food and Restaurant Insights Partner

Key skills required: -

1) Comfort with both qualitative and quantitative data.

2) Agency -MR/ Consultancy and Client-side insights/ market research experience of 4-5years. Deep rigor in key MR streams.

3) Food & Bev exp - FMCG likes Unilever, ITC, Marico, Britannia preferred.

4) Must have - segmentation, U&A study experience ideally both from the agency and client-side.

5) Online/Digital research experience in addition to above would be a plus.

Ideal years of exp:-

- About 8-12 years of experience.

- Whole-brain (left/right brain leverage) thinker, who enjoys solutions based on consumer/ data rigor. Enjoys data mining as much as storytelling.

Job profile:-

- Build a foundational framework on Food by mining internal data on consumers, occasions, cuisines and by leading key strategic consumer research projects that cut across key company verticals

- Support Sales team to work on JBPs with National accounts / smaller chains and hence upsell/ grow Revenue

- Support New Supply on gap identification and new restaurant opportunities