General Manager/Head - Virtual Merchandising - Retail Brand

GM - Virtual Merchandising Head for renowned retail brand

- Define, design, and implement a creative visual merchandising strategy that elevates the Hamleys brand in India.

- Create appealing and eye-catching displays that optimize the customer experience at every point on the shopper journey (as per brand planograms).

- Produce window displays, signs, interior displays, floor plans and special promotional displays.

- Identify key messages and visual guidelines for every campaign across the annual marketing calendar (product launches, seasonal campaigns etc)

- Ensure all work is aligned with global guidelines and standards.

- Create, develop, and present design concepts with assistant merchandisers.

- Act in alignment to the Hamleys brand values, culture, products, and target market.

- Monitor costs and work within set budget.

- Oversee the production of materials and briefing of store staff

- Research lifestyle, demographics and design trends.