General Manager/Head - Marketing/Category/Innovations - FMCG

GM Marketing / Category and Innovations head

- Team handling

- Reporting to VP Marketing( Head)

- Responsible for leading Brand Operations and Development including Product Development, Consumer Research, Packaging Development and Brand Communication.

- Key deliverables include Annual Marketing Calendar

- Quarter Innovation Pipeline for the brand

- Managing P&L and brand equity for large brands

- End-to-end development of impactful 360 degrees IMC campaigns spanning across TV, Digital, Print and In-Store

- Multiple NPDs and product relaunches across organizations and categories

- Innovative first-ever digital campaigns, best-in-class influencer campaigns and building business on ECommerce

- Built the 5 year roadmap

- 2009-2011 premier B school

- strong brand experience

- from FMCG only