General Manager - Franchisee Development & Operations - Retail

General Manager - Franchisee Development & Operations

The role of the Franchise Manager is to develop, manage and grow Franchise Partners and contribute towards the brand becoming the brand of choice for both potential investors and consumers.

Key Tasks and Responsibilities :

- Assist in creating a road map for the franchise concept, right from business model and ranging to area demarcation, marketing plans, legal agreements, instore and marketing SOP's and so on

- Assist in development and training dedicated teams for sales, marketing, design and customer service

- Assist with the development and implementation of Franchise specific business plans and budgets

- Interpret monthly management accounts, benchmark and suggest corrective actions where necessary

- Protect Brand integrity via implementation and measurement of Standards of Operations Programmes

- Identify and communicate formal training needs to the training department for training intervention

- Monitor and feedback information about competitor activity within his/her region

- Identify in-store training needs and implement (OTJ) on the job training interventions and coaching

- Assist franchisees in selecting and formulating locality marketing strategies in order to increase brand awareness and grow their business

- Ensure implementation of national marketing campaigns. Enforce correct use of all supporting elements i.e. point of sale, premiums etc.

- Act as brand custodian and ensure brand integrity is protected at all times via adherence to all requirements across key functions namely, Operations, Development, HR, and Marketing