General Manager - Digital Marketing - Consumer Goods

PFB the JD for General Manager - Leading Consumer Goods Company - Delhi

JD

The primary elements of the role are to lead and manage the Digital Marketing team and to ensure . continues to deliver cutting edge digital campaigns. The role reports to the Brand Marketing Head

Plan and execute all web, Search Engine Optimisation/Search Engine Marketing, social media, display and mobile advertising campaigns

Design, build and maintain our social media presence

Managing the strategic development and workload of the companies Digital Marketing team including appraisals, training & development and team resourcing

Keep abreast of emerging technologies, media owners and networks within the digital landscape and create new opportunities where-ever relevant to maintain .'s market leader position Evaluate. Provide thought leadership and perspective for adoption where appropriate

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Hold strong relationships with all third party suppliers that are beneficial to the company, including ensuring that any service level agreements are met

Ensure that all Digital Marketing processes, both internally and externally, run seamlessly and are updated when necessary

12 -15 years of prior experience, should have been in a digital planning role for at least 10 years

Excellent Relationship Management skills

Ability to work under pressure

Highly Motivated, positive attitude and work ethics desired

Excellent field knowledge & networking skills

Negotiation and influencing skills

Excellent Communication

Stake holder management

Agency Management

Kindly connect to discuss the opportunity before you apply for the same.

Amar Malhotra
Mob:- 9958223080