General Manager - Digital Marketing - BFSI

GM - Digital Marketing

Digital Marketing Key Responsibilities :

- Run Digital Marketing campaigns to increase the brand's relevance

- Search Engine Optimization to increase the brand's page ranking

- Paid marketing campaigns on Google/ Bing/ LinkedIn to generate leads

- Manage the lead pipeline through marketing automation; lead the interface with the Sales automation engine - Content management - run the brand's blog with regular posts

- Ensure that the brand's website is updated regularly and is optimized

- Create community platforms to increase the digital engagement of consumers and merchants

- Managing Offline Lead Generation Team

- Manage digital assets - Lead the offline lead generation function

- Drive Marketing lead ROI objectives

ACCOUNTABILITIES :

- Give the 3 to 5 key outputs of the position vis vis the organization; they should focus on end results, not duties or activities.

- Page ranking of the brand India website (top 5)

- Steady flow of prospects leads into the CRM system

- Pipeline and ROI management

- Positive digital engagement scores

- A bank of rich content for consumers and clients

- Develop & run specific digital campaigns for clients, merchants, and consumers

- Generate client leads and feed them into the CRM funnel

- Develop tactical digital communications

- Manage the company's online reputation in India

- Manage digital assets

- Lead the offline lead generation function

- Drive Marketing lead ROI objectives

Ideal Candidate :

- MBA in Marketing from a good business school

- The person should have work experience of at least 4-6 years in marketing/ communication.

- An experience in a service B2B industry is a plus

- The person would have experience in Digital Marketing with hands-on experience with tools like HubSpot, Google Analytics 360, Tag Manager, Facebook/ LinkedIn Consoles, WordPress etc.