General Manager - Design/Marketing - FMCG

- The GM Design leads the design process against short to longer-term priorities and will develop those by reframing strategies, products, experiences, brands, and ventures that are scalable - in close collaboration with Portfolio Leads, IMC (Integrated Marketing and Communications), R&D and Commercialization.

- This position will function within a cross-discipline team - Projects may consist of a variety of communication and/or innovation challenges including, brand-led campaigns, brand-led innovation, and new products. The role will provide thought leadership and develop local market insight to ensure the design strategies and activations are as consistent as possible across all geographies and are highly resonant with consumers at a local level.

- Provide leadership at both a Group and Global level in helping to influence and realize a DESIGN Thinking culture.

- Ensuring that derived from the Business Brief, and co-partnered with other IMC and Brand teams in a joint effort, Design is developed as part of amplifying and visualizing a Core Creative / Liquid Idea across all required connection points for consumer, shopper, customer alike.

- Provides leadership and content development for cross-functional teams by providing strong direction on activities (across observation, analysis, directions, ideation, concept refinement) that will lead to strong and high-quality outputs and concepts.

- Developing and Implementing a holistic Design approach for understanding context, developing insight, exploring and visualizing business (and Design) opportunities across all areas of Design/System

Key Duties/Responsibilities :

- Build capabilities across BU Marketing team, expand and influence BU Marketing team in designing, formulating and bringing to life a joint Visual and Graphics Design language

- Optimizing, Leading, challenging and coaching of Design Agencies for better synergies and productivity

CANDIDATE REQUIREMENTS :

- Minimum of 10 years of relevant experience in the field of communications, advertising and design with a focus on Holistic Design - Industrial Design + Graphic Design

- Industry-respected in the area of design, solid grasp of consumer marketing and marketing communications. Extraordinary design taste

- Experience in managing multiple stakeholders in a de-centralized organization as well as external partners.

- Strong strategic know-how, ability to translate strategic objectives into action plans.

Richa
8130722245