General Manager - Content & Communication - Real Estate

Roles and Responsibilities

Content Strategy and Planning:

- Develop and implement a comprehensive content strategy aligned with our business goals and brand positioning.

- Identify key target audiences and create engaging content that resonates with them.

- Collaborate with cross-functional teams to gather input and insights to inform content planning.

Content Creation and Management:

- Oversee the creation and production of high-quality, compelling content across various formats (written, visual, audio, video) for different platforms and channels.

- Ensure content is consistent with our brand voice, style, and messaging guidelines.

Content Distribution and Promotion:

- Develop and execute effective content distribution strategies to maximize reach, engagement, and conversion.

- Utilize various channels, including website, social media, email marketing, and partnerships, to distribute and promote content.

- Monitor content performance and analytics to measure the effectiveness of different distribution channels and make data-driven decisions for optimization.

Communication Strategy and Execution:

- Develop and implement a comprehensive communication strategy to effectively convey key messages and information internally and externally.

- Coordinate with internal stakeholders to ensure consistent messaging and alignment with organizational objectives.

- Serve as a spokesperson for the company when necessary and maintain strong media relations.

Common types of creatives and content that will be developed for diff media by the team under her/ him:

a) Print Media Ad creatives

b) Outdoor Media Billboard advertising creatives

c) Social Media Videos, live streaming, photos, influencer collaborations, interactive campaigns, etc

d) Events: Live content during events in malls like fashion shows, product launches, food festivals, music concerts, other interactive activities

e) You Tube - Multimedia content in the form of videos

f) Digital marketing: Paid Social Ads

g) Influencer marketing: Partnering with popular social media influencers or bloggers to create content.

h) Whatsp marketing

i) Enhance Marketing Communication, Videos , content

j) In Mall - In store communication, campaign / promotion communication on in-mall billboard sites

k) Website

l) Blogs

Desired Candidate Profile:

- 10-14 years of experience in Content, Creative and Communication

- Working with creative agencies and multiple stakeholders to develop and implement engaging content that is in sync with the company/ malls brand imagery and appealing to the target audience

- Knowledge of CRM, Website, Apps, Loyalty Program, Omni channel project implementation & management