General Manager - Branding & Marketing - Chemicals Firm

1. Help the Head Marketing(Fert & Org Fert) to look at overall Business marketing plan developed by SBU responsibility for developing a annual marketing plan (ATL/BTL activities) for the Fertiliser SBU - for planning and market research programmes and control marketing budgets in order to develop marketing capabilities in the Business. To look at evaluating effectiveness of various marketing spents by Business Unit.

2. Work with the business team right from supply chain, technical, manufacturing and logistics to develop an end to end launch plan and monitor the same in terms of progress so that the organisation develops a perfect bunch.

3. Establish marketing communication strategy for across SBUs including creating media plans, digital promotions, campaigns thru social media etc. Work closely with all the SBUs in the common areas and external agencies to get the best media deal and ensuring parameters are set to evaluate the effectiveness of communication spent.

4. Undertake continuous analysis of competetivie environment and consumer trends and provide insights for leadership in the areas of market share, sales and pricing analysis, ROI reports on promotional investments and proactive marketing solutions.

5. Marketing Reserch: Identification of the Market reserch agencies, derive strategy based on Market reserch and implement action plan . This will need identification of customer needs through proper consumer insight and research.