General Manager - Branding - FMCG

One of World's largest brewing company is looking for a General manager - Brand Marketing who will be responsible of managing multiple brands in the portfolio.

Location of Work: Bangalore

We would be specifically looking at the below capabilities:

Champion & Advocacy of the brand - Manages the expectations of brand within India.

Imagineer of the brand:

- Develops the 3-year brand plans, with inputs from the Senior Brand Managers

- Leads the creation and execution of fully integrated and aligned brand positioning, big ideas and differentiated brand communications and through-the-line marketing programs

- Determines the levers of the marketing mix that that will be used to create, reinforce and trigger the brand's meaning in consumer's mind.

- Ensures that the brands are constantly innovating and maintaining their salience, topicalness and relevance through imaginative and strategically focused programming and ideas

- Leads development of supportive creative platforms.

- Appoints agencies, manages their contractual agreements and sets agency incentive targets

- Ensures full understanding of the competitor brands context is factored into our plans

- Ensures that the annual plans developed by the Senior Brand Managers: Strategy, Planning, and Innovation are in full alignment with the 3 year plans

Brand Communications:

- Ensures brand communications accurately reflect the voice of brand

- Approves critical creative material

Through the line brand execution:

- Ensures regional and state level plans accurately reflect the voice of the brands, and brand plans accurately reflect the voice of the field.

- Ensures that the team interfaces productively with Trade Marketing and the Regions in order to ensure effective integration and creation of powerful local plans for the brands.

Profitable Brands:

- Understands and manages the levers that impact the commercial outcomes of the individual brand P&L.

- Determines and delivers performance targets in the annual and 3 year business plans for the brands.

- Monitors performance of the brands and course corrects as appropriate.

- Manages brand revenues, renovation and margin management

- Understands and supports the Brands pricing strategies and plans.

- Identifies, unlocks and captures the value in segmented profit pools through effective programming and guidance.

- Optimizes marketing spend effectiveness according to global / local standards.

Capability:

- Active member of the Marketing leadership team directing overall departmental development

- Prioritizes and assigns team resources according to capability and capacity.

- Leads a team of people to build strategic and operating business plans for the brand to maximize its potential and ensure the execution of the plan through the line.

- Drives continuous improvement through coaching and shared learning throughout the team.

- Responsible for the development and leadership of direct reports, as well as themselves personally.

- Ensures all our initiatives and creative are in line with the ethical code of organization and all the latest POCC guidelines resulting in timely approved artwork / activities by the SMCC forum