General Manager - Brand Marketing - Durable/Chemical Business - IIM/ISB/MDI/FMS

One of the most renowned Corporate Brands in Durable/Chemical sphere looking for hiring Head Brand Marketing (GM Grade), to be based at their Kolkata HO.

Purpose of the Role : The GM Brand Marketing is a key member of the retail leadership team, he will manage brands to achieve their targets and qualitative parameters to improve profitability of the organisation.

Primary KRAs:

- Strategize and execute Communication encompassing Brand Communication

- Develop communication content with influencers and media partners for brand promotion

- Conceptualization of product launch campaign with clear indices across agreed consumer touchpoints

- Design brand campaign strategy with clearly defined milestones with timeline

- Brand Strategy development adhering to defined Brand KPIs

- Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

The incumbent must ;

- Have min 15 yrs. experience post MBA/ PGDM

- Have exposure with a Rs.7000 Cr. turnover and at least 400 Cr. Mktg Budget

- Be passed out from a premier institute

Pradeep Mohapatra
CEO
ProPeople Consulting Group