General Manager - Brand Marketing - Device Management & Technology Platform Firm

Co Profile: Startup ( 3+ yrs old in India ) : Providing End-To-End Device Management and Technology Platform ( B2B / B2C)

Location: Andheri East, Mumbai

Role :

- Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities

- Supervising the department and providing guidance and feedback to other marketing professionals

- Producing ideas for promotional events or activities and organizing them efficiently

- Planning and executing campaigns for corporate promotion, launching of new products etc.

- Deploying successful marketing campaigns and owning their implementation from ideation to execution

- Monitoring progress and submitting performance reports

- Controlling budgets and allocating resources amongst projects

- Becoming the organizations' agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Qualifications :

- MBA from the reputed institute (Tier-1/2 colleges)

- Demonstrable work experience of at least 7-12 years in the marketing function

- Should have excellent understanding and experience of ATL, BTL and Digital Marketing

- Demonstrated track record of building brands and growing sales

- Should have in depth understanding of marketing landscape to plan and execute strategies in direct promotions and branding

- Excellent written and verbal communication and interpersonal skills

- Should be up to speed with current and online marketing techniques and best practices

- Customer-oriented approach with good aptitude

- Excellent leadership and organizing skills