General Manager - Brand Management - Category Hair/Skin Care

- Reporting to the CMO, this leadership team role has accountability for driving the marketing and growth agenda for our Hair/Skin portfolio Pan India, including P&L, NPD, communication development, team leadership and operational delivery. Providing leadership of the marketing function, you will be a key player to accelerate brand performance, managing P&L, deliver I+R and communication projects to deliver brand growth. This role demands innovative thinking along with a creative and energetic approach to leadership who thrives when juggling multiple priorities in a fast paced, high performing environment.

- Deliver on the P&L ambition for the business portfolio including revenue & gross margins.

- Develop and execute strong consumer communication plans and strategies based on target consumers and consumer insights.

- Provide strategic marketing direction around brand and positioning to increase brand awareness, loyalty, net promoter score (NPS) & profitability

- Develop and execute monthly, quarterly & annual marketing plans for the Hair/Skin business.

- Define & implement go-to-market strategies across channels and drive long term business growth. Set and track the profitability targets and deliver those in conjunction with the commercial teams.

- Plan, allocate and monitor marketing budgets (ATL, BTL & Digital)

- 8-10 years of a successful track record in Brand Management in FMCG. Experience in Hair/Skin industry is a plus

- Strong business acumen

- Strong communication skills

- Strong strategic and analytical thinking skills with the ability to see the big picture and the long and short term implications of actions.