General Manager - Brand Experience - Ad Agency

Job Title: GM-Brand Experience

Function: Brand Experience

Position based at : HO-Gurgaon

Reports To: Director

Education: MBA-Marketing

Age and

Experience:

Min. 15 years of experience, with minimum 2 years as a brand/marketing lead with a consumer brand. Ad Agency background preferred with relevant exposure to digital marketing a must.

Job Description:

- Responsible for leading content, CRM, Brand Experience and digital marketing team.

- Executing Brand strategy, adherence to style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Responsible for formulating and executing the brand content strategy in alignment to Brand Prism.

- Responsible for creating Retail Experience of Brick & Mortar- Staff Interaction, Grooming, presentation and communication.

- Enhancing Customer Service Experience w.r.t, Store Layout, Ensemble, Alteration, Exchange.

- Leading the partnership with all marketing agencies including the creative and content agencies

- Responsible for Brand look and imaging in the digital medium including the website.

- Sharing lifestyle trends with product development and plan new product launches and its communication.

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Custodian of brand values and brand promise.

Role Requirement:

Understanding of retail and online landscape and consumer trends

Resourceful and able to deliver results by leading a diverse team of marketing professionals.

Ability to work in cross functional teams.