General Manager - Brand Communication/Media & Activation - Ceramic/Sanitaryware/Consumer Durable

We are sourcing for "GM - Brand Communication, Media & Activation" with one of the reputed MNC deals into Ceramic/Sanitary-ware/Consumer durable. Please go through with the following information below;

Position - GM - Brand Communication, Media & Activation

Location - Gurgaon

Reporting to - Sr. Director - Marketing

Key Responsibilities:

- Create and develop marketing plans for Group companies to support the overall company's vision and business strategy.

- Define the communication and messaging strategy across ATL, BTL, Digital media

- Create marketing calendar relevant to channels ( retail, projects and distribution) and audiences

- Deliver the marketing calendar on product and brand launches across medias and relevant target audience

- Develop the communication briefs and own the communication development process with the creative agencies

- Develop integrated marketing solutions to drive brand saliency and engagement across all target audience

- Develop the media mix in line with the campaign objectives and see through the executions

- Think innovative and creative to ensure every opportunity is taken to tell our brand story and raise the brand profile of Group companies using all media, PR and partnerships

- Deliver on generating business leads

- Create hard-working, best in class partner activation and work alongside the sales team to help secure new partners.

- Focus on conceptualizing and designing engagement programs across audiences.

- Develop, manage and motivate a growing team to deliver high standards of branding and marketing.

Key Competencies:

- Significant marketing pedigree with a focus towards Brand Communication Media and Activation.

- Has managed creative and media agencies and is an expert on communication development.

- Proven track record of successfully developing and executing high quality marketing plans from conception to implantation

- Proven team management skills to develop and drive a growing department

- Outstanding communication, relationship management, and presentation skills

- Excellent execution skills is a must

- Kindly apply fast if this profile suits you and you are genuinely looking for job change.

Shailendra Singh