General Manager/AVP - Marketing - Commercial Real Estate

Overall Marketing Strategy for the Business:

- Formulate an overall marketing strategy for the Commercial Business in order to increase the Leasing and maximize revenues.

- Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan.

- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.

- Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.

- Work with the creative agency to formulate and finalize various creative assignments for the Office Buildings.

- Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.

- Review and finalize the creative campaign on a regular basis

- Drive the customer and Client satisfaction surveys (CSI/RSI) on a regular basis and ensure the survey results are communicated to the teams and corrective actions taken to enhance the experience of Occupants and visitors

Events:

- Formulate the annual events calendar at the beginning of the year in line with the Business strategy and ensure effective implementation.

- Create unique events / competitions involving the corporates and ensure they are effectively implemented.

- Assess the technical and commercial feasibility and finalize the various agencies for the purpose of execution of events (event management, creative agency etc.)

- Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team

- Curating events with third parties Alliances & Partnerships

- Conduct Corporate Events with targeted participation and database generation in consultation with Mall.

Advertising & PR:

- Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying, quality checks, standardisation and periodical review

- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering event implemented at the centers viz CSR initiatives,

- Responsible for supporting and maintaining the favorable image of the brand by ensuring adequate media coverage at regular intervals

Digital & Social Marketing:

- Advising and sharing the strategy with the digital team on the digital communication plan.

- Conceptualize and device strategy framework for various digital platforms.

- Responsible for Centres Digital Marketing initiatives:

- Website Maintenance

- Social Media Facebook Page Management

- Social Media Twitter Page Management.

- Prepare a plan for Digital Online/ Onground events with the help of the Digital Agency.

- Design Emailers, Digital Newsletter (E Vibes) and release them as per agreed schedules.

- Social Media strategy formulation to ensure content marketing though bloggers & influencers, social media handles.