General Manager - Analytics - Internet/Online

Role And Responsibilities:

- Set the agenda and provide strategic leadership across the commercial data and analytics value chain.

- Partner with these key executives to ask the right questions, and then deliver insights-through data and analytics-that have significant impact on customers and create value for both Customers and SSL.

- Integrate the results of individual market research studies along with data analytics and other information to summarize key insights and drive formulation of brand strategy and tactics.

- Partner with content experts to research, design, and refine survey questions and data instruments.

- Evaluate external partnerships and technologies to improve scope and scale of data analytics offerings to members.

- Should be able to ideate, conceptualize and create analytics offerings in line with current business demands in the Insurance Industry.

- Manages a team of business analysts that use business data and statistical methods to provide insight into business performance and suggest area for and methods of improving operations.

- Developing new applications for the web - hosting the same on our website in coordination with IT Team.

- Responsible for the integrity of data between various applications and ensuring the same with STT.

- Responsible for the data warehouse requirements for the First Citizen team.

- Provide thought -leadership and be accountable for all Analytics & Research for various Projects.

- Developing and implementing the marketing strategy to accelerate the revenue and footfall growth.

- The role supports the overall business strategy by directing various activities of marketing including, branding, digital marketing, shopper marketing, PR, new product development, business analytics and loyalty programs through guided market and consumer research.

- Implementing the digital customer experience strategy which included among others endless aisle, social media marketing, influencer marketing, content marketing, marketing automations, personal shopper program with data intelligence, mobile based net promoter score system and digitization of the loyalty program.

- Developing the business analytics strategy and built customer centric campaigns which, resulted in an increase in share of business by loyalty members across the enterprise and including for both stores and online channels

- Leveraged social media data to measure and manage channel, content and media performance

- Driving business outcomes based on understanding of the customer purchase through business analytics and customer lifecycle management

- Introducing the business analytics and customer insights practice within the organization

- Handling the team & mentoring them in Loyalty , Research , Analytics

- Evaluating ROI on initiatives taken

- Defining SOPs for CRM & Loyalty Operations

- Initiating discussion & closing in partner / vendor alliances as per requirement. Executing all advertising and Direct Marketing communication with the Loyalty Program

- Built strategic external alliances and partnerships with vendors to boost consumer advantages beyond the normal discounts and offers

- Implemented data analytics enhancing acquisition of new members, revenue generation targeting and upward migration of members across the value chain.

CRM/Loyalty:

- Customer Life cycle management, segmentation, tiering, cross sell, new customer acquisition, Campaign planning & calendaring the CRM & Loyalty initiatives for the year.

Analytics:

- Data Driven Decision making for insight & strategy driven CRM approach. Measuring ROI on CRM initiatives & incremental revenue generated through campaigns. Predictive Modelling, Association, Scoring etc.

- Implemented data analytics enhancing acquisition of new members, revenue generation targeting and upward migration of members across the value chain.