GCCPL - Product Manager

Product Manager

Qualifications: BSc/ B Pharm with MBA/ PGDM- Marketing

Preference: Specialities worked with Gynaecology, Orthopaedic Digital Market exposure

Scope of Job /Activities handled:

Internal and External Analysis:

- Strategic brand analysis to improve product brand

- Analyze market potential for the existing and new product and prepare revenue forecasts for review meetings and presentations.

- Keep the current industry trends and regulatory changes in knowledge. Find out potential Opportunities for new product development and impact to existing products.

Strategic Planning:

- Support in the stability of key issues, points of strategies, tactics, action plans for activity, investment to grab the market share, analyse market growth strategies, and profits for core products.

- Developing brand strategy and engage in planning and take steps for the growth of the product.

- Develop data for the analyses of competitors, competitor's activity and business problems.

Product Development and Planning:

- Responsible for organizing in all marketing activities for launching company brand

- Design the measurement tools for the product plan at the outset and gain agreement from relevant stakeholders.

- Manage points for brands like a brand packaging, wherever appropriate participate in cross-functional teams for product planning or brand improvements.

Marketing and Brand Management:

- Prepare and find the best promotional communications plan to achieve objectives , designed to differentiate the products from other competitors, maintain leadership position, and increase awareness

- Execute the brand strategy through implementation of tactics and develop promotional materials in time for each cycle.

- Set goals and measure impact of promotional campaign which is required for the product growth

- Creating Digital Media Plan

Financial Focus:

- Ensure all projects are effectively managed to time and financial constraints.

- Manage brand P&L to achieve sales and profit targets and develop pricing strategies.

- Manage brand strategies.

- Ensure programs meet ROI (Return of investments) requirements

Skills & Competencies:

- Dynamism in personality, go-getter, self-motivated, Innovative/creative

- Strong written & Verbal communication skills

- Good presentation, planning & monitoring skills